Principles of Element and Design Notes

Design: The principals and elements

·      What is design?

o   Design elements are the basics units of a visual image.

o   The principles of design govern the relationships of the elements used and organize the composition as a whole.

o   All imagery, art, design and photography alike, are comprised of elements that can be broken down.

·      Design Elements: Space, Line, Color, Shape, Texture, Value

·      In graphic design, space can exist in 2 or 3 dimensions; there is positive and negative space.

·      Space can refer to foreground mid, or background.

·      Line

·      Color

·      Shape

·      Texture

·      Value

·      Unity (Can use proximity to create a sense or lack of unity)

·      Repetition

·      Harmony

·      Proximity

·      Proportion

·      Form or Function (looks good or serves a purpose)