Helvetica Film Writing Assignment

 Helvetica Film Writing Assignment

·      Helvetica, originating from Switzerland, was originally named “Neue Haas Grotesk”, which literally translated to “The Swill Typeface”.

·      Helvetica was created in 1957

·      The design style that popularized Helvetica is generally credited to the “Swiss design style”, which is simple, angular, and calculated.

·      At its time of creation, popular styles included illuminated type, modernism, and grudge.

·      Something that I took away from the film is that font is forever changing, but fonts such as Helvetica and a few others managed to stay popular because of their readability, neatness, and universality.

·      Examples of Helvetica:

    

Different Designers Mentioned:

Wim Crouwel: Was a Dutch graphic designer from 1947-1949. Some of his work includes the posters at the Stedelijk Museum of Amsterdam and his typeface the “New Alphabet”, seen bellow.

http://en.wikipedia.org/wiki/Wim_Crouwel

Massimo Vignelli: An Italian designer who dabbled in several design fields, including graphic design. He was born in 1931 and focuses within Modernist design, which largely use basic and geometric designs in his work. One of his works include the logo for American Airlines

http://en.wikipedia.org/wiki/Massimo_Vignelli

http://www.vignelli.com/home.html

David Carson: An American graphic designer who was born in 1954 and is known “for his innovative design and experimental typography.” He is often noted to have very “wild” designs.
 

http://www.davidcarsondesign.com/

http://en.wikipedia.org/wiki/David_Carson_(graphic_designer)

Mike Parker: An American typographer who is noted for reintroducing the “nameless Roman” type font. Below is one of his fonts.

http://www.myfonts.com/person/Mike_Parker/ 
http://en.wikipedia.org/wiki/Mike_Parker_(typographer)