Principles of Element and Design Notes

Design: The principals and elements

·      What is design?

o   Design elements are the basics units of a visual image.

o   The principles of design govern the relationships of the elements used and organize the composition as a whole.

o   All imagery, art, design and photography alike, are comprised of elements that can be broken down.

·      Design Elements: Space, Line, Color, Shape, Texture, Value

·      In graphic design, space can exist in 2 or 3 dimensions; there is positive and negative space.

·      Space can refer to foreground mid, or background.

·      Line

·      Color

·      Shape

·      Texture

·      Value

·      Unity (Can use proximity to create a sense or lack of unity)

·      Repetition

·      Harmony

·      Proximity

·      Proportion

·      Form or Function (looks good or serves a purpose)

Helvetica Film Writing Assignment

 Helvetica Film Writing Assignment

·      Helvetica, originating from Switzerland, was originally named “Neue Haas Grotesk”, which literally translated to “The Swill Typeface”.

·      Helvetica was created in 1957

·      The design style that popularized Helvetica is generally credited to the “Swiss design style”, which is simple, angular, and calculated.

·      At its time of creation, popular styles included illuminated type, modernism, and grudge.

·      Something that I took away from the film is that font is forever changing, but fonts such as Helvetica and a few others managed to stay popular because of their readability, neatness, and universality.

·      Examples of Helvetica:

    

Different Designers Mentioned:

Wim Crouwel: Was a Dutch graphic designer from 1947-1949. Some of his work includes the posters at the Stedelijk Museum of Amsterdam and his typeface the “New Alphabet”, seen bellow.

http://en.wikipedia.org/wiki/Wim_Crouwel

Massimo Vignelli: An Italian designer who dabbled in several design fields, including graphic design. He was born in 1931 and focuses within Modernist design, which largely use basic and geometric designs in his work. One of his works include the logo for American Airlines

http://en.wikipedia.org/wiki/Massimo_Vignelli

http://www.vignelli.com/home.html

David Carson: An American graphic designer who was born in 1954 and is known “for his innovative design and experimental typography.” He is often noted to have very “wild” designs.
 

http://www.davidcarsondesign.com/

http://en.wikipedia.org/wiki/David_Carson_(graphic_designer)

Mike Parker: An American typographer who is noted for reintroducing the “nameless Roman” type font. Below is one of his fonts.

http://www.myfonts.com/person/Mike_Parker/ 
http://en.wikipedia.org/wiki/Mike_Parker_(typographer)

Hand Lettering

A few buildings with 3 point perspective

1, 2, and 3 point perspective cubes

Luigi's face made entirely out of letters

A Sugar Skull

Color Theory

Some Work in Color Theory